2490035 - How marketing e-mail functionality works to avoid Spam/Junk e-mail

If you have questions on

1. How SAP ensure to keep your domain and IP clean to prevent any blocklisting?
2. How marketing email functionality works to avoid spam/Junk email?
3. How email must pass through the spam/Junk filters of MS Outlook, yahoo, Gmail, Hotmail etc.?

1. Our external service providers, in particular Optivo for mass-email, is providing reputation management which includes block list handling, as well as worming up sending IP addresses, etc.
2. We are utilizing an external Service Provider called “Optivo” for the purpose of processing mass-email shipping. Optivo is member of CSA(Certified Senders Alliance) which supports a sort of trust bonus between members, in terms of -doesn’t send SPAM-. Furthermore Optivo is maintaining SAP C4C tenant related MX-, SPF-RRs, as well as signing every email which is traversing its environment with DKIM, for email sender reputation purposes. All these conditions together are supporting typically better scoring against SPAM.
3. There is no reporting available which can telling about what target email providers did with emails w/ has been received (w/ exception of common bouncing for 4xx/5xx reasons).

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