SAP Knowledge Base Article - Public

2611158 - List of Source Types & Definitions for Applicants & Visitors for RMK


  • As Job Seekers interact with Recruiting Marketing (RMK) through email, links, and web pages
  • RMK's advanced source engine tracks the source of traffic and segments the data into comprehensible source categories.
  • Traffic is then separated into major Types and Engines.
  • When applicable, the actual source information and campaign data is also presented.
  • This KB article presents a list of source types and definitions for applicants and visitors for RMK (note that sources' labels/names cannot be personalized).


SAP SuccessFactors Recruiting Marketing


For more information, please refer to the section of the guide: Site Source Editor Settings in Career Site Builder Tools





RCM portal accessed directly.



Recruiting Emails.

  • Email Subscription
  • Online Email
  • RCM Email Job to Friend
  • Email Signature
  • RCM Job Alerts
  • Email Campaign

Email Subscription

Talent Community email alerts. These are automatically tagged from the RMK platform with the accurate tracking.

Email Signature

Recruiter includes link in their email signature for a potential candidate to click to an RMK job URL from. This is a source tag that needs to be manually added to an RMK Job URL, done through the Source Tracker tool.

Online Email

Candidate clicking to RMK job URL from their online email (Gmail, Outlook, etc.) - Traffic will be associated with "Online Email" when a URL is emailed to a candidate without proper URL tracking parameters.

RCM Job Alerts

he RCM Job Alerts cover internal and external jobs wheras RMK job alerts only cover external jobs. Keep in mind though that longer term, all job alert functionalities for both internal and external jobs will fall under RMK via Candidate Relationship Management. See KBA 2081237 for more detailed information.

Search Engine

A 'web search engine' is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

  • Google
  • Bing
  • Yahoo
  • MSN/Live
  • Duck Duck Go
  • Yandex
  • Baidu
  • Ask

Job Aggregator

A job aggregator collects job postings from job boards around the internet and consolidates them into one site so they are easily searchable based on keywords and location.

  • Indeed
  • Neuvoo
  • CareerJet
  • Jooble
  • Juju
  • Adzuna
  • Job is Job
  • Post Job Free
  • Recruit Net
  • TipTopJob
  • College Recruiter
  • Ecosia
  • Trovit
  • Linkup
  • Vast

Social Network

Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates.

  • Linkedin
  • Linkedin Job Postings
  • Twitter
  • Facebook
  • Linkedin Company Page
  • Instagram
  • Weixin (WeChat)

Career Site

The career site takes a company's job postings from behind the gate of a traditional Applicant Tracking System (ATS) and makes them searchable and scrapable by search engines.

RCM Redirect source type refers to visitors or candidates that were redirected from RCM to RMK.

Career Site source type refers to visitors or candidates that have accessed the career site directly to search for jobs.

  • RCM Redirect
  • Career Site

Career Site Service

Career Site as Service is a cloud solution clients pay a monthly subscription based on the number of jobs. Career pages integrate with employer website to provide a seamless jobs portal for candidates.

  • Search Box

Job Boards - Niche

A niche job board is a website that provides a simple way for companies to find strong job candidates. They are typically industry-focused (e.g. advertising, government, pharmacy, human resources) and allow companies to post job openings so that targeted candidates can locate them in one place.

  • Workopolis
  • Glass Door
  • CareerBeacon
  • NB Jobs
  • Jobillico
  • Job Bank
  • TalentEgg
  • Work BC
  • Jobvertise
  • Isarta
  • Job Serve
  • Sales Gravy
  • Flex Jobs
  • Niche Boards
  • Jobs9
  • JobToMe
  • Milkman Unlimited
  • Graduateland
  • Job Rapido
  • MyWay


When a candidate is tracked without a hard-coded (utm_source) tag on the landing page URL, but there's a referring URL that's not yet in our tracking engine. The referring URL differentiates it from "Direct," and could be recategorized as a proper source if identified by SAP.



Traditional medium targeting



In a PPC campaign, you pay Google or Indeed however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google or Indeed ceases to run your ads until you replenish your fund.

  • Indeed PPC
  • Google

Industry Groups

 Industry-focused organizations, associations, unions, or groups are focused on their collective patrons and members. Secondarily, these sites have hosted job boards for their group, which allows companies to target these audiences.



Strategic sourcing refers to a service solution, sometimes called a strategic partnership, which is specifically customized to meet the client's individual needs. In a production environment, it is often considered one component of supply chain management.

  • Sourcing Linkedin
  • Sourcing Indeed


Jobs available to students through a system used for the majority of vacancies at the University.

  • University  online recruitment system.


As home to the biggest database of jobseeker information, a blog comes packed with data-driven pieces that are chock-full of useful tips for recruiters and hiring managers. From dissecting the perfect job posting to talent attraction, this site has some of the best educational and actionable content available to the world of recruitment.

  • Blog
  • Blogspot
  • WordPress
  • Manda-Te
  • Naver


American-based global employment website owned and operated by Monster Worldwide, Inc.



DirectEmployers Association is an employer-driven association focusing on talent acquisition and inclusion that utilizes its technology and thought leadership to amplify job visibility and employment brand, facilitate partnerships to meet EEO/AA goals and provide proof of job delivery.

Direct Employers JOBS Sites

No type

Not classified.

No source

Job Boards – Major

Company providing an online job search service.

The Ladders

Imported TC Member

This is when a candidate is imported into the Talent Community, generally during a migration.



An online newspaper is the online version of a newspaper.

Worcester Telegram


RSS (Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication) is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.



sf, success factors, RMK, dashboard, dash board, career site, calculation , KBA , LOD-SF-RMK , Recruiting Marketing , LOD-SF-RMK-REP , Reporting Data & Dashboards , How To


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