SAP Knowledge Base Article - Preview

2644508 - SAP Marketing Segmentation - Usage of Attributes from different Data Sources


In SAP Marketing Segmentation you create a segmentation model using segments. Each segment reflects a segmentation rule. The count in a child segment might not consider the segmentation rules from its parent segments in the segment tree as expected. When executing an email or file export campaign, the attributes in the campaign content are not necessarily created following the segmentation rules as expected.

Image/data in this KBA is from SAP internal systems, sample data, or demo systems. Any resemblance to real data is purely coincidental.



SAP Marketing On-Premise
SAP Marketing Cloud Edition


SAP Hybris Marketing 1.2 ; SAP Hybris Marketing 1709 ; SAP Marketing 1809 ; SAP Marketing 1909 ; SAP Marketing 2020 ; SAP S/4HANA Cloud all versions


Segmentation, Segmentation Profile, Segmentation Object, Data Source, Data Source Alias, Attribute, Interaction, Interaction Contact Segmentation Configuration, Target Group Configuration, Content and Export, Apply segmentation rules during content determination Segmentierung, Segmentierungsprofil, Segmentierungsobjekt, Datenquellen, Datenquellen-Alias, SAP-HANA-Datenquelle, Segmentierungsattribute, Interaktion, Interaktionskontakt Segmentierungskonfiguration, Zielgruppenkonfiguration, Inhalt und Export, Segmentierungsregeln bei der Inhaltsermittlung anwenden , KBA , CEC-MKT-SEG , Segmentation , CEC-MKT-EXP , Export Definitions , CEC-MKT-TG , Target Group , CEC-MKT-MEM , Content Studio: E-Mails and other messages , CEC-MKT-CPG-EXE , Campaign execution , Problem

About this page

This is a preview of a SAP Knowledge Base Article. Click more to access the full version on SAP for Me (Login required).

Search for additional results

Visit SAP Support Portal's SAP Notes and KBA Search.