SAP Knowledge Base Article - Public

2645921 - Candidate Relationship Management (CRM) in SuccessFactors Recruiting


  • What is Candidate Relationship Management (CRM) in SuccessFactors Recruiting/Recruiting Marketing?
  • How can CRM be used and what features does it offer?
  • What are the prerequisites for using Candidate Relationship Management?


  • SAP SuccessFactors Recruiting
  • SAP SuccessFactors Recruiting Marketing 


  • Recruiters working on systems that have Recruiting (RCM) integrated with Recruiting Marketing (RMK) can use SAP SuccessFactors Candidate Relationship Management (CRM) features for greater versatility in managing candidate relationships.
  • You can use CRM features for greater flexibility in placing candidates in highly suitable positions.
  • With Candidate CRM features, SAP SuccessFactors Recruiting evolves from an Application Tracking System into a full-cycle Candidate Engagement System, providing a seamless workflow for candidates, from applying through on-boarding.
  • CRM features are available to all SAP SuccessFactors customers running systems that have Recruiting (RCM) integrated with Recruiting Marketing (RMK).

CRM General Areas of Functionality

  • Talent pools
  • Internal Career Sites
  • Landing Pages with Data Capture Forms
  • Candidate search
  • Candidate profile
  • Activity tracking
  • Correspondence
  • Email campaigns

Prerequisites for CRM Enablement

  • SAP SuccessFactors system that has Recruiting integrated with Recruiting Marketing
  • Recruiting Marketing configured with Use Career Site Builder enabled
  • Use Candidate Integration enabled, with Candidate Account Simplification selected
  • Landing pages, Data Capture Forms, Email Layouts, and Brands configured properly in Recruiting Marketing

See Also


CRM, Talent Pool, RMK, RCM, SF, Success Factors , KBA , LOD-SF-RCM , Recruiting Management , LOD-SF-RCM-INT , Integration Center & Intelligent Services , LOD-SF-RCM-CRM , Candidate Relationship Management , LOD-SF-RCM-RMK , RMK Interface , Product Enhancement


SAP SuccessFactors Recruiting all versions