SAP Knowledge Base Article - Public

2662108 - Business Attributes Are Still Labelled Marketing Attributes in Some Areas of The System


Even though Marketing Attributes has now been renamed Business Attributes, this is not reflected in some screens in the UI.


SAP Hybris Cloud for Customer

Reproducing the Issue

  1. Go to the Customers work center.
  2. Go to the Accounts view.
  3. Open any Account ID.
  4. You can see the Marketing Attributes tab.


It is called Attributes and Attribute Sets generically now since there are use cases where this is being used in a non-marketing scenario like Registered Products.

The only place where it is called Marketing Attribute is in the facet names of Account, Contact, Individual Customer (in in the respective OWL search parameter) to avoid incompatibility .


If you wish, you can adjust the label using KUT. As of now we don’t plan to change this behaviour.


KBA , customers , marketing attribute , account , individual customer , business attributes , renamed , LOD-CRM-BF-BA , Business Attributes , Problem


SAP Cloud for Customer add-ins 1805 ; SAP Cloud for Customer add-ins 1808