How SAP SuccessFactors Recruiting Marketing manage search engine optimization (SEO)?
SAP SuccessFactors Recruiting Marketing
We keep SEO top of mind as we implement sites and work with our users to get their jobs in front of interested and qualified candidates. In this document, we’ll review how SAP SuccessFactors Recruiting, site implementation, and ongoing site maintenance work together to keep our clients on top.
- Crawler friendly – In order to get to the job collection, most applicant tracking systems (ATS) require website visitors to use dropdown menus, search fields, field selection tools, radio buttons, and check boxes. However, search engine crawlers can’t perform these functions, and when they get to the front of the ATS, there are no links for them to follow to get to the jobs. Most ATSs prevent jobs from showing up in search engine results.
SuccessFactors solves this problem by importing jobs from the ATS and putting them on a search engine-friendly site.
- Daily sitemap updates – One of the tools search engines use to know what content is available on a site is the sitemap, with links to every page. When the SAP SuccessFactors Recruiting runs its nightly maintenance, sitemaps are updated with any changes to the job collection or landing pages.
- Category pages – Building SEO value for a page takes time – more time than most job postings allow for. When we build client career sites, we consider their hiring priorities and job collection to build pages with based on popular search terms. We include these search terms, or keywords, in strategic places both on page and in the HTML meta data. By building pages these pages to host the jobs, SAP SuccessFactors Recruiting builds lasting SEO value while the jobs on each page come and go.
- URL structure – One of the places search engines look to determine what type of keywords to associate with a page is the web address, or URL (Uniform Resource Locator). Most pages in an ATS are filled with numbers, symbols, and unrelated text.
Whenever we create pages, we include the name of the page in the URL to improve SEO.
- Relevant meta data – Search engines, job boards, and job aggregators all use different pieces of the Meta Data in the HTML code of a job or page. We automatically insert relevant information in the title tags, meta keyword tags, and meta description tags to make sure our traffic sources have what they need to make our jobs and pages search-friendly.
Note that, the keywords must be separated by the coma.
- Auto-generated pages – When candidates come to a SuccessFactors client site from a search engine, job board, or aggregator, sometimes the referring page passes off the keywords that the candidate used to find the job. SAP SuccessFactors Recruiting uses these user-generated search terms to create new landing pages. These pages have proven to be invaluable in generating new search engine traffic.
- “Similar jobs” links on job pages – As search engine crawlers read the bottom of each job page, they come across links to related job categories. Like the segments on the bottom of the page, these links also increase relevant keywords and provide more links for the search engines.
- Including “job” at the end of job titles – When candidates search for jobs they usually include the word “Jobs” in their search term. Including “Job” in the page title and in the URL helps identify the page as a job to the search engines, and as these jobs post to pages, they create relevant, dynamic content to improve the SEO value of pages.
Q: How often does a keyword need to be entered in a searchfield?
A: The keyword only needs to be used once, but it will be pushed to the end of the ranked keywords and appear towards the end of the top jobs list.
Q: How can we delete these auto-generated SEO pages?
A: These pages cannot be deleted individually. You can enter the phrases you'd like to exclude into the "Phrase Filter Out" section in Command Center and over time those phrases will be deleted from the keywordRank table.
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Recruiting Marketing, SEO, Sitemap, Search engines, search engine optimization , KBA , LOD-SF-RMK-CSB , Career Site Builder , How To