2852889 - Source Tracker - Replacement for URL Builder - Recruiting Marketing

What are the basics for Source Tracker after the RMK Dashboard has been retired? 

Image/data in this KBA is from SAP internal systems, sample data, or demo systems. Any resemblance to real data is purely coincidental.

• SAP SuccessFactors Recruiting Management
• SAP SuccessFactors Recruiting Marketing 

You will find Source Tracker under the Recruiting (1) menu now, in a separate tab (2)

Prerequisites

• Enable Job Marketing. Provisioning > Company Settings > Recruiting > Recruiting Marketing > Enable Job Marketing
• Grant permissions for Job Marketing and RMK SSO. Manage Permission Roles > Recruiting Permissions > Job Marketing and Recruiter RMK SSO Permission
• Once permissions are granted, a Recruiter Sync is required. (do make sure the user is assigned a unique email address as this is a prerequisite for the sync to run successfully and pick up the user)

Available Options Under the Source Tracker Tab

Source Report

• This page displays a report showing how many candidates applies are coming from different sources (e.g: job board, career site, direct link, etc.)
• This report includes Visitors – Overview, Visitors – Mobile Overview, Members – Overview, Applicants – Overview
• See the Recruiting Implementation Guide on Source Report
  
• Note the options available in the report and the charts are not configurable as they are a static basic report. The customer would need to leverage AA if they want intricate drill paths.

Pages

• This page lists the category or strategy pages of your RMK career site in case you want to use them in your campaigns to save you having to access CSB
• If you do not have any such pages on your site then this page will show nothing

Campaign URL Builder (formerly Source Tracker)

• This is the page where you can generate tracking URLs.
• See the Recruiting Implementation Guide on Creating Tracking URLs in Campaign URL Builder
• To define the sources available in Source Tracker, use the Site Source Editor in Career Site Builder. (See 3046033 Career Site Builder Site Source Editor - Recruiting Marketing)

Note: To add sources to the Site Source Editor, engagement with RMK Professional Services Media team is required via a support case (See 2562257 - How to Add Options into the Source Tracker Menu - Recruiting Marketing)

More Information on Source Tracker

What is the Source Tracker Space?

• The source tracker is meant for recruiting users to be able to generate accurate hardcoded tracking based on the RMK/CSB URL that they are looking to share
• This tool has specific source categories (types) that align under the source products (source) where you can track candidate activity specifically

What can recruiters do in this space?

• Recruiters can use this tool to create properly tracked URLs to ensure that if they are to advertise or share jobs URLs that they can clearly capture what source & product they are using
• For example you can delineate between LinkedIn Job slot activity compared to Linkedin Sourcing (recruiter seat) activity by using this manual tracking
• This will reflect in the recruiting analytics and ad hoc reporting

Why is it beneficial to recruiters?

• Alternatively to automated job delivery and Recruiting Posting, this is an effective manner to ensure "Direct" and "RCM Redirect" tracking is limited in the source reporting by using these manually hard coded tracking methods
• This helps solidify the integrity of your reporting and sourcing activity

** Notice there is a built-in option to shorten the URLs (2)

Recruiting Implementation Guide on Source Report and Creating Tracking URLs in Campaign URL Builder

SF, success factors, Short URL, Source Tracker, HTML Link, permission, access, marketing, central, RMK, RCM, Campaign URL Builder, Market Job , KBA , LOD-SF-RMK , Recruiting Marketing , LOD-SF-RMK-MED , RMK Media Requests and Feeds , How To