This article explains how competencies associated to Job Roles are displayed in Job Profile Content.
SAP SuccessFactors Job Profile Builder
Whenever manually adding Competencies to Job Roles in Job Profile, they will display by following order they were added (Created Date).
However, if you include them via import, it will not follow this logic, but will be displayed out of order, based on internal ID (competencyContents.externalCode). Which means that the system will organize Competencies by following the Job Profile-Competency Mapping GUID.
If you think this logic should also apply for import, you may validate if this is an important enhancement request for your business needs, and if so, submit an enhancement request in the Customer Community by following the instructions in KBA: 2090228.
However, if you would like to see the display order change for the competencies added manually for Job Roles in Job Profile Builder content, you can vote and provide your comments to the already existing enhancement idea: 261430 Job Role Mapping to Competency to display in alphabetical order.
2090228 - How to Submit Enhancement Requests for SAP SuccessFactors Products
2949010 - Mass Import Job Profile Builder Data - Employee Profile
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