SAP Knowledge Base Article - Public

3003058 - How Unique and Total Clicks works on Campaign Report


You want to know how unique click works on report in Campaign result facet?


Cloud for Customer

Reproducing the Issue

  1. Go to Sales Campaigns workcenter 
  2. Go to Campaigns view
  3. Open any campaigns 
  4. Go to Results facet 

Here you can see some number under Unique click and Total clicks column and want to know how unique click and total clicks calculated.


The unique click is for the entire e-mail per contact.
This means every recipient who clicks on link in an e-mail is counted exactly once in the unique click rate.
If two contacts will click link in an e-mail, the unique click count is 2. And the table shows on which link the unique/first click happened.
In Total clicks rate the contact is counted as many times he clicks a link.


Unique click, Total click, Campaign , KBA , report , results , campaign , unique click , LOD-CRM-MKT-CAM , Campaigns , LOD-CRM-MKT , Marketing , How To


SAP Cloud for Customer add-ins all versions ; SAP Cloud for Customer core applications all versions