3020135 - SAP Marketing - How the Soft Match Process influences the Contact Import Design

The contact import considers shareable and non-sharable IDs - in general shareable IDs cannot be used for identifying existing contacts, as the same ID might be shared among several contacts. A certain scenario however provides to option to match contacts via a shareable ID with considering the contact's name, the so-called soft match. This KBA explains the soft match design.

Image/data in this KBA is from SAP internal systems, sample data, or demo systems. Any resemblance to real data is purely coincidental.

SAP Marketing Cloud Edition
SAP Marketing On-Premise from Release 1809

Contact Match and Merge on Import; Origins of Contact IDs; Additional ID; shareable ID and contact's full name Abgleichen und Zusammenführen von Kontakten beim Import; Herkünfte von Kontakt-IDs; Zusätzliche ID; gemeinsam nutzbarer ID und vollständigem Namen des Kontakts; Comparaison et fusion des contacts lors d'une importation; Origines des ID de contact; ID supplémentaires; ID partageable et de nom complet du contact; , KBA , CEC-MKT-DM-IC , Interaction Contact , Problem