SAP Knowledge Base Article - Preview

3095485 - Integrate SAP Marketing Cloud with Google Analytics 4

Symptom

You are looking for guidelines and instructions to integrate SAP Marketing Cloud or SAP Marketing On-Premise with Google Analytics 4 but don't find any answers on the online documentation.


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Environment

SAP Marketing Cloud, SAP Marketing on-premise from 1709

Product

SAP Marketing 1809 ; SAP Marketing 1909 ; SAP Marketing 2020 ; SAP S/4HANA Cloud 2108

Keywords

GA4 integration, universal analytics , KBA , CEC-MKT-INT-GA , Google Analytics Integration , Problem

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