SAP Knowledge Base Article - Preview

3432739 - Guide for setting up external link tracking for the Emarsys account

Symptom

  • Can't consistently measure how different email campaigns perform.
  • Differences in analytics because external link parameters aren't set up properly.
  • Lacking information in reports, resulting in incomplete insights.


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Environment

  • SAP Emarsys Customer Engagement

Product

SAP Emarsys Customer Engagement all versions

Keywords

External Link Tracking, Campaign Variables, Email Campaigns, Analytics Setup, Variable Mapping, Google Analytics  , KBA , CEC-EMA-LNK , Link Tracking , How To

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