SAP Knowledge Base Article - Preview

3476784 - High bounces or low open rates for marketing emails

Symptom

When sending a marketing email to contacts, it may appear to have low open rates or have too many bounces, among other apparent issues.


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Environment

SAP Emarsys Customer Engagement

Product

SAP Emarsys Customer Engagement all versions

Keywords

KBA , CEC-EMA-ANA-EM , Email analytics , CEC-EMA-DEL-BNC , Bounce , CEC-EMA-DEL-IP , IP , CEC-EMA-DEL-ONB-CON , Consultancy , CEC-EMA-DEL , Deliverability , CEC-EMA-DEL-TRP , Spam Trap , CEC-EMA-EM , Email , Problem

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