SAP Knowledge Base Article - Preview

3501982 - How to prevent newsletters from being marked as spam in Gmail

Symptom

When initiating an email campaign, recipients using Gmail see a spam warning message. This typically occurs when Gmail's spam detection algorithms classify the campaign as suspicious due to factors such as sender reputation, email content, or recipient engagement.


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Environment

SAP Emarsys Customer Engagement

Product

SAP Emarsys 1.0

Keywords

Gmail, spam warning, email best practices, unsubscribe link, sender reputation, open rate, email personalization , KBA , CEC-EMA-EM , Email , How To

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