SAP Knowledge Base Article - Preview

3517197 - Arabic characters cause incorrect Click Data in Emarsys Campaign Reports

Symptom

In certain campaigns, the click rates were unusually elevated, exceeding 80%, which is significantly higher than the typical trend of approximately 5%. This anomaly was consistently observed across multiple campaigns within the brand, confirming the discrepancy.


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Environment

SAP Emarsys Customer Engagement

Product

SAP Emarsys 1.0

Keywords

 Click Data Discrepancy, Arabic Characters, Emarsys Campaign Reporting Issue, Link Tracking Parameters, Click Rate Anomaly, Campaign Analytics Error , KBA , CEC-EMA-SMS , SMS , Problem

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