SAP Knowledge Base Article - Preview

3590221 - Recommended segment criteria to check purchase history in SAP Emarsys

Symptom

  • A significant discrepancy was identified in the results obtained from a segment using Contact criteria "Predict Last Purchase date" with the filter criteria "Was exactly" set to X days ago.
  • This segment returned much less contacts on a specific date compared to the "Orders made X days ago" filter in Smart Insight criteria.


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Environment

SAP Emarsys Customer Engagement

Product

SAP Emarsys 1.0

Keywords

segment, Predict Last Purchase date, segment criteria, Smart Insight criteria, contact criteria, purchase history , KBA , CEC-EMA-SEG , Segmentation , How To

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