SAP Knowledge Base Article - Preview

3598619 - Understanding the "Last App Activity" Logic in SAP Emarsys

Symptom

  • "Last App Activity" logic change causes fewer contacts to be targeted in in-app messaging campaigns 
  • Contacts who were previously eligible for in-app messages are now untargeted
  • Confusion about how app activity is measured after the update and what qualifies a contact as "active" or "inactive."
  • No visible error messages, but targeting inconsistencies are reported 


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Environment

SAP Emarsys Customer Engagement 

Product

SAP Emarsys 1.0

Keywords

Last App Activity, Mobile Engagement Campaigns, In-app Messaging, Push Notifications, Active User, User Targeted, User Untargeted, Mobile SDK, Tracking Permissions, Excluded User , KBA , CEC-EMA-MOB , Mobile , How To

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