SAP Knowledge Base Article - Preview

3618562 - Dynamic Parameter Support in HTML Content of Emails

Symptom

  • Dynamic parameters like $cname$ work in external link tracking, but not when used inside the HTML content itself (e.g., within <img src> for a tracking pixel)

  • Use case: Need to append campaign-specific data as a parameter in tracking pixels for analytics purposes
  • No error is shown; however, the expected value (e.g., campaign name) does not render or populate in the sent email content

  • Issue observed in the Email Campaign editor when inserting personalized or dynamic content in custom HTML blocks


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Environment

SAP Emarsys Customer Engagement

Product

SAP Emarsys 1.0

Keywords

tracking pixel , $cname$, $cid$, personalization, email content, external link tracking, utm tags , KBA , CEC-EMA-EM , Email , Problem

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