Symptom
- Recipients who clicked the unsubscribe link continue to receive emails from subsequent runs of a recurring sales campaign.
- The unsubscribe response reaches the system and the Unsubscriber Count in the campaign increases.
- No error messages are shown.
- Unsubscribe does not work when using test emails; only campaign-sent emails support unsubscribe processing.
Environment
- SAP Cloud for Customer
Reproducing the Issue
- Create a new sales campaign and set it as recurring. Maintain details, email content, and add contacts as targets.
- Start the campaign and confirm recipients receive the email.
- From a recipient’s email, select the unsubscribe link and submit the request.
- In the campaign, verify the Unsubscribe Count has increased and the response is recorded.
- Wait for the next scheduled run of the recurring campaign (or run it again).
- Observe that the previously unsubscribed recipient still receives the recurring campaign email.
Cause
- The recipient’s Marketing Permissions remain Opt-In and/or the relevant Communication Category remains Subscribed, so the recipient remains eligible for future campaign sends.
Resolution
- Verify scoping for category-level unsubscribe if required: Business Configuration > Implementation Projects > Edit Project Scope > Sales Campaign > Campaign Management > Marketing Permission Question “Do you want to apply the ‘Unsubscribe’ link in an e-mail campaign at the communication category level?”
- Update the contact’s Marketing Permissions:
- Open the contact and go to the Marketing Permissions facet.
- For the Email channel, set overall consent to Opt-Out to block all campaign emails, or
- Under Communication Categories, set the relevant category to Unsubscribed/No to stop only that category.
- If resubscription is needed later, set the Email channel back to Opt-In or change the specific Communication Category to Subscribed/Yes.
- Run the recurring campaign again and confirm the unsubscribed recipient is excluded.
See Also
- Refer to: Create E-Mail Sales Campaigns
- Refer to: Subscription-Enabled Campaigns
Keywords
unsubscribe, recurring campaign, sales campaign, marketing permissions, opt-out, opt-in, communication category, subscription-enabled, email channel, unsubscribe count, C4C, Sales Cloud, campaign emails, exclude recipients, , KBA , LOD-CRM-MKT-CAM , Campaigns , LOD-CRM-SC-EML , Email , LOD-CRM-MKT , Marketing , Problem
Product
SAP Cloud for Customer add-ins all versions ; SAP Cloud for Customer core applications all versions
SAP Knowledge Base Article - Public